what is secondary research
Many people start with a basic question: what is secondary research, and how does it fit into the research process? Uniccm’s article offers a straightforward explanation by comparing it to primary research and detailing its unique benefits. Secondary research allows you to build on existing knowledge and identify insights without conducting original fieldwork. It is foundational for forming hypotheses and contextual understanding. The blog also touches on evaluating the quality of your sources.
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If you've ever asked yourself what is secondary research, you're not alone—many confuse it with primary data collection. Uniccm provides a detailed explanation of how secondary research involves analyzing existing data gathered by others. This approach can save time, reduce costs, and offer a broader context for your own research questions. It's commonly used in academic, marketing, and policy studies. The blog highlights methods, sources, and the advantages of leveraging what’s already available.